In one of his previous companies, Krappe was handling the go-to-market engine where he would spend half of his time apologizing to customers and another half in selling the products. Learning well from these experiences, he started Apttus. “The reasons we began Apttus were, we wanted to be in control and work towards client success because one of the most terrible things you can do in life is sell something that does not function properly,” points out Krappe.
The Apttus intelligent cloud blends QTC business process automation with behavior applications and AI to enable customers to generate more revenue resulting in successful business outcomes
Utilizing artificial intelligence (AI), Apttus provides a sophisticated, enterprise-grade QTC cloud-based solution. Built on the Salesforce platform, it offers the same level of flexibility and scalability as Salesforce. The Apttus intelligent cloud blends QTC business process automation with behavior applications and AI to enable customers to generate more revenue resulting in successful business outcomes. It embodies critical business applications for CPQ, contract management, E-commerce, and billing. These applications optimize the automation of the QTC process, boost sales, and nourish customer relationships.
The Apttus intelligent cloud provides the latest product and pricing information and helps in creating quotes at a faster rate. It handles complex product configurations by incorporating multiple rules and provides the most appropriate pricing solution without any upper limit on the number of attributes for configuring a quote.
The company allows its customers to interact with Apttus’ QTC applications via Max—a QTC virtual assistant developed by Apttus. Designed to help companies create the most advantageous deal proposals, build solutions, and create price quotes, Max provides a conversational user experience that simplifies customer interactions in the social, mobile, and virtual environment.
Another component of the Apttus intelligent cloud is the X-Author solution. The X-Author solution converts Microsoft Excel to a user interface for the customer relationship management (CRM) system, thereby improving the adoption rate of QTC. It easily automates processes throughout the organization, augments the speed and efficiency of input data, and amplifies Excel productivity saving several administrative hours. X-Author simplifies data management by enabling users to sort, filter, and perform calculations apart from having to save the results on the CRM system. Utilizing Excel in X-Author, companies can design and install scalable applications to accommodate users around the globe.
Recently, in Series E, the fifth round of funding, several companies have funded Apttus including IBM. Apttus envisions utilizing these investments to promote its AI-powered business solutions for enterprises processes like revenue generation and commercial relationship management. With IBM in the list of Tier 1 investors, Apttus looks forward to take the affiliation between the two companies to a completely new level. In addition, it intends to offer its AI-enabled QTC and contract management solutions to the customer base of IBM worldwide. Apttus intelligent cloud and Apttus Max will soon integrate with IBM Cloud and Watson and also other IBM technologies and services. Reaping the benefits of this association, Apttus looks forward to exploiting the IBM technologies to multiply its implementation of AI for its customers.